Welcome note

Dear colleague

We are proud to welcome you in I Grow training & marketing blog, in which you can find a series of courses in different managerial, marketing & soft skills areas.

You'd find on the main page, all the courses sorted by their date of delivery. In addition, you can find on the right hand column of the page, the main categories of the courses, through which you can access the topics you prefer.

We truly appreciate your visit, and thus all the courses are available for viewing & downloading.

With our best regards.

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03 November, 2013

Marketing pills: Segmentation, targeting & positioning.

A customized course for PM's,
focusing on various crucial marketing areas


October's dose of the pills covered:
Segmentation (methods & guidelines).
Targeting (evaluating various segments and deciding on a targeting strategy).
Positioning (identifying the market's determinant attributes, evaluating the competitors' positions, choosing the PISA attributes & creating the positioning statement).
You can download the presentation by clicking on the PILLS above
Looking forward to work with you
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